Logo + Branding DESIGN

EEK! is a middle-grade series made up of stand-alone creepy-yet-humorous novels by Bram Stoker Award winner Jeff Strand.

This branding conveys the mildly scary yet silly and age-appropriate content of these tales through the pairing of the spooky but approachable ghost icon as the exclamation mark and the rounded, young, unsettlingly inconsistent, slimy green type.

Designed by Michelle Mayhall.

Gale, part of Cengage Group, partners with librarians and educators around the world to connect learners to essential content through user-friendly technology that enhances experiences and improves learning outcomes.

Document templates, icon templates, illustrated icons, banner images, and more designed by Michelle Mayhall.

Sin & Sugar is a baked goods business whose brand matches the baker's roller derby name, currently expanding into a food truck for beer and donuts.

The brand has a sweet, sassy, devious personality, shown through this logo's illustrated horn and donut halo elements; the high-contrast; and the chunky, friendly type with a playful and slightly daunting sharpness.

Created by Michelle Mayhall.

This brand book was developed to create cohesion across all materials for Auburn University's Campus Recreation marketing team, providing visual guidelines for each individual event's specific branding as well as more overarching instruction for general photography, font, and color usage.

Designed by Michelle Mayhall.

Little Heroes Big Hearts is a picture book series promoting friendship, courage, & independence. 

This branding was created to visually unify the book series through elevated foil packaging, an attention-grabbing plaque format, color variance based on each book, and a familiar callback to the heart of the Little Red Sleigh—the first book in the series.

Branding design by Michelle Mayhall.

This logo was created to celebrate the union of one silly goose and one silly billy (goat), embodying the joyful, playful, loving and (most importantly) silly nature of their relationship.

This logo was developed initially as a hand-carved stamp to deliver the desired hand-crafted-feel. It was then further interpreted digitally use across all wedding materials.

Created by Michelle Mayhall.

BEELINE is a hypothetical poetry festival for community and growth through workshops, lectures, and readings. This branding, focuses on linear elements and line art illustrations to mimic the economy and intention in poetry. Materials designed include social media content, chapbooks, an app, posters, merch, and more. 

Designed and illustrated by Michelle Mayhall in an academic setting.